In the complex sport of American football, teams rely on playbooks as thick as the Manhattan phone directory. But when it comes to creating innovative growth businesses - which is at least as complicated as professional football - most companies have not developed detailed game plans. Indeed, many managers have concluded that a fog enshrouds the world of innovation, obscuring high-potential opportunities. The authors believe that companies can penetrate that fog by developing growth strategies based on disruptive innovations, as defined by Clayton Christensen.
- From the May 2006 issue of Harvard Business Review.
(Tags : Mapping Your Innovation Strategy (Harvard Business Review) (Unabridged) Scott D. Anthony, Matt Eyring, Lib Gibson, Harvard Business Review Audiobook, Scott D. Anthony, Matt Eyring, Lib Gibson, Harvard Business Review Audio CD )
